Deja Vu

When will it cease?  Friday I watched a documentary on the murder of Scott La Rock.  For those who are not familiar with Mr. La Rock, he is credited for Boogie Down Productions success, rap as a whole in actuality.  At 25 he was murdered because of senseless violence.  This morning I awoke to find out yet another upcoming rap icon was gunned down.  Rapper Doe-B, 22, of Alabama and label-mate on T.I.’s  “Hustle Gang” along with an innocent beautiful black woman were shot and killed.  Since the beginning of slavery time African Americans only outlet was music.  Imagine if you were stripped of everything you knew, owned, and loved.  What remains is whats in your soul.  In my opinion the music industry thrives because music is embedded in African American DNA.  Our black men are still cursed with this hatred of one another over 100 years ago.  There seems to be some sort of discord between the black male tracing all the way back to the Willie Lynch writings.    It saddens my heart because the black race is one of the most intelligent races (in research blacks were the origination of man kind, although some may debate this) and we cant seem to get it together. Black men are consumed with hatred and still do not recognize the modern slavery is prevalent.  I have heard the saying “the devils greatest scheme is to make people think that he isn’t the devil”, our people fail to realize the stronghold that the devil has on our black men.  The strength of the black family relies on the black male.  Until the black male regains his mental state and recognizes the plans set in motion for our race to fail we will never be whole again.  The scary part is that the comments your often read on black on black violence usually has a racist person of another culture making negative statements about our race and sadly most of their comments are true.  The destruction of the black society is invested in rap music via television, radio, and internet displaying violence and murder.  So how can we expect others to mourn for our black men when they are killed by means of the same lyrics they spit.  Do you think a millionaire would give a black man money without an ulterior motive behind it.  All we see are dollar signs and not the devil writing the check.  In this post I do not want to sound racist because that is not the point, the point is how can we save our black culture?  My heart aches for my black men.   RIP: Rapper Doe B Shot And Killed. Source from Allhiphop.com

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BRANDING IS EVERYTHING

     The music industry in my opinion consist of hip-hop and rap.  The masses have since combined hip-hop and rap together which is a disgrace.  Combining the two genres could be the leading cause of the rap game saturation.  The message that I wish to convey in this post is “How can you stand out from all the other artists?”  This music industry is like the lottery, you play for years and still may never hit the jackpot.  Its a dog eat dog world with most artist barking up the same tree.  Rap music from the 80’s and 90’s was the creation of crafted artists who persisted with pleasure to spread there message to the masses.  The new era of rappers seem to not want to reach the masses but to downgrade the next “broke rapper”, often seen as their competition.  Some artists record song after song and no marketing behind them.  Social network has increased exposure for artists but that two gets caught in between cliques who could care less about listening to another artist.  The marketing tools needed will never jump out at you its about research and trial and error. Merry Christmas.