BRANDING IS EVERYTHING

     The music industry in my opinion consist of hip-hop and rap.  The masses have since combined hip-hop and rap together which is a disgrace.  Combining the two genres could be the leading cause of the rap game saturation.  The message that I wish to convey in this post is “How can you stand out from all the other artists?”  This music industry is like the lottery, you play for years and still may never hit the jackpot.  Its a dog eat dog world with most artist barking up the same tree.  Rap music from the 80’s and 90’s was the creation of crafted artists who persisted with pleasure to spread there message to the masses.  The new era of rappers seem to not want to reach the masses but to downgrade the next “broke rapper”, often seen as their competition.  Some artists record song after song and no marketing behind them.  Social network has increased exposure for artists but that two gets caught in between cliques who could care less about listening to another artist.  The marketing tools needed will never jump out at you its about research and trial and error. Merry Christmas. 

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Janky Promoters

    Who remembers the movie “Janky Promoters” with Ice Cube and Mike Epps?  Whose considered a janky promoter?  The reality of the rap/hiphop culture does not support quick fame.  Artist who are hungry about their music grind seek several avenues in an effort to be seen and heard.  This is where it gets tricky, I say tricky because an artist should always research and plan effectively.  Open Mics are platforms to use but with the digital age spinning as such is it beneficial to stand around a club with 50 more people waiting to perform?  I mean really, most artist leave with their entourage soon after they perform.  So whose really going to hear you?  Don’t get me wrong because there are several certified open mics ( #Hustle&Flow in the Atl) but you have to play your cards right.  Think about the piggy back effect.  We’re all playing “life chess” so chose whether you want to be a pawn or a king.  Salute to Pearl Vodka and Happy Holidays.